MONEY IN WINE pt.1
I thought I could write something about the reason why certain wines are more expensive than others. I mean, wine is wine no? It doesn't really matter if it comes form the most exclusive area of the planet or if it is intensively industrialized.
Well, it does matter! This is one of the recurring questions asked to us working in the field, and it is pretty normal and acceptable if it is asked with the intent of learning. Our mission is to communicate and educate for an improvement in the way the market is shaped, with the goal of spreading widely the "not commercial" wines.
In the selection of wines offered at winePOND, the price is clearly higher than your average supermarket wine or of some of the wines offered by specialized wine retailer chains. The reason behind is the fact the our selection is exclusively composed from small to medium wineries, often family owned business, working in a sustainable way and enhancing biodiversity in their territory. This translates to higher price per bottle.
Let's take for example Podere Casaccia Sine Felle: Roberto Moretti is the winemaker and he runs the winery with the help of his wife Lucia Mori and some collaborators during the busy time of the year. Roberto works following biodynamic rules, that means an intensive care and continuous monitoring of his vineyards. He uses older vineyards and clones, this means lower yield, sometimes a third of what allowed by the regulations. It means that the land he uses its not only cultivate with vines, but also with other crops to enhance biodiversity.
In the cellar he uses time instead of chemicals to make and preserve his wines. All the jobs are done by hand, from start to finish.
On the other, hand, commercial wines are made and treated like a commodity. The soil is exploited to the maximum and bad chemicals are often used in the vineyard to reduce diseases and maximize yields. In the cellar, acids and sugar are added, together with a cocktail of other substances that make the wine smoother and frutier. There is very little grapes and a lot other stuff.
This creates a huge difference between commercial and non commercial wines, not only in quality and typicity but also in price, ranging from €1.99 to hundreds of euros per bottle.
It is visible that with the younger generation we are experiencing a shift in consumption. Less wine is sold in absolute quantity but for higher price, better quality and from sustainably farmed grapes. In addition to this, the natural wine trend is showing the market the importance of supporting small producers and preserve unique products on our planet. We have all to benefit from it!
I could talk forever about all the other aspects that influences the pricing of wine, starting with demand and offer and finishing with brand awareness and exclusivity. Let me know if you want to hear more about this topic, I'll be more than happy to write a second part.